Projecting design sophistication and activation know-how to the commercial real estate market

Porter’s original site harkened back to its pre-COVID days as a small furniture dealership for corporate offices. Most of its content revolved around the company’s team grid; case studies validating even Porter’s core office design offerings were few and far between; and the overlapping brand architecture between Porter and its café-showroom-workspace, The Shop, was muddling the user experience. This was a site that didn’t know what it wanted to be. 

In conjunction with a sweeping strategic and content overhaul, we designed Porter’s new site around two equally weighted paths: Porter’s traditional service of designing spaces for corporate and residential end-users; and their new Activated Amenities service, which activates spaces with amenities that tenants won’t find anywhere else. Combined with updated visuals to communicate Porter’s evolved design sensibilities, the new site emphasizes visual clarity and clean content hierarchies to boldly reposition Porter for the commercial real estate market.