Turning the lens onto radical hospitality

Porter Hospitality is Porter’s expert-powered program dedicated to all things hospitality. At its core, the service made sense: provide novel perks for a novel problem. The goal was to get employees in a post-pandemic world to leave the comforts of remote work for the office. Porter knew that the key was to activate empty office spaces and unused amenities, ultimately creating desirable destinations that couldn’t be found anywhere else (including home). 

Porter’s problem was that potential clients didn’t understand how Hospitality came to life, unless they visited Porter’s physical retail shop, The Shop. This homebase is a living, breathing example of Porter’s philosophy, radical hospitality. The Noir Team decided to bring the magic of The Shop to life through a powerful video that took audiences on a deep dive into Porter’s perspective on the return to the office, as well as revitalizing the downtown core of Seattle. The end result is an intimate story that immerses potential clients into the unique world of Porter.