Unified site architecture and design for Greater Seattle’s prosperity advocates.

Greater Seattle Partners (GSP) needed their website to better articulate their mission and impact—and land their new “Uncommon Thinkers” campaign. Our team quickly identified key areas of improvement for the new site: navigation and site architecture; design clarity and accessibility; and scalability. The new design is a dramatic simplification, emphasizing clean lines and content hierarchies, and delivering on GSP’s need for a scalable design system to accommodate a growing body of content across a variety of regional industries.