Concentric was having responsiveness issues with their site, and brought in the Noir team to help optimize the mobile experience—without leaving their existing Squarespace environment. We saw the project as an opportunity to restructure the site architecture and UX to be less circular, and turned around a new design that emphasized easy navigation and clearer pathways between region-centric and brand-centric content. Combined with refreshed branded elements, the Concentric site is a great example of how user-focused design and thoughtful UI decisions can add value even to budget-strapped projects.