Capturing A Summer POV

The Space Needle needed an eye-catching summer campaign to capture the imagination of locals and tourists alike, while also showcasing the wonder of their next-door neighbor, Chihuly Garden and Glass.

Agency Noir delivered A Summer POV: a creative campaign that invited people to change their POV, figuratively and literally, for the summer. Our team led a photoshoot that captured the thrill of late-night sunsets and majestic Space Needle views, and executed campaign creative across a range of out-of-home placements, including transportation station takeovers, rideshare wraps, sidewalker minders, coffee sleeves, and a roving digital truck. Pairing memorable messaging and striking visuals across a variety of Seattle touchpoints, our Summer POV campaign positioned the Space Needle and Chihuly Garden and Glass as the place to be in the summertime.